Fox paints town yellow for Simpsons DVD

Simpsons Movie — Posted 18 Dec, 2007 by Scott

In one of the biggest DVD promotions this year, 20th Century Fox Home Entertainment is kicking off Tuesday's DVD release of "The Simpsons Movie" with big celebrations in cities around the country.

At the top of the list is New York, where the Empire State Building will turn "Simpsons" yellow for the first time ever in the building's first promotion for a movie.

Also in the Big Apple, Bryant Park will host an ice show, a 25-foot inflatable Homer hand and 2,500 mega-donut balloons, and Times Square street teams will distribute yellow Santa hats and line 42nd Street with balloons.

"We're lucky enough to have a brand that really lends itself to creative events," said Steve Feldstein, senior vp corporate and marketing communications at 20th Century Fox Home Entertainment.

"The bar was raised really high for us theatrically, and we had to come up with something new and different."

In Los Angeles, holiday elves wearing yellow Santa hats will hand out pink-frosted D'oh!Nut sprinkles, Homer's favorite treat, to commuters downtown, while in Hollywood a "Simpsons" holiday spectacular is going up at Hollywood & Highland, with inflatable Homer Santas, pink-flocked Christmas trees and donut balloons.

In 20 cities, including Salt Lake City, Honolulu and El Paso, Texas, pink donut mylar balloons will be tied to parking meters at high-traffic shopping areas, signifying free parking.

And in 51 cities -- from Mobile, Ala., to Concord, N.H., yellow "Simpsons" Santa hats are being distributed at random locations.

Source