...And I gave that man directions, even though I didn’t know the way, ’cause that’s the kind of guy I am this week.— Homer
In one of the biggest DVD promotions this year, 20th Century Fox Home Entertainment is kicking off Tuesday's DVD release of "The Simpsons Movie" with big celebrations in cities around the country.
At the top of the list is New York, where the Empire State Building will turn "Simpsons" yellow for the first time ever in the building's first promotion for a movie.
Also in the Big Apple, Bryant Park will host an ice show, a 25-foot inflatable Homer hand and 2,500 mega-donut balloons, and Times Square street teams will distribute yellow Santa hats and line 42nd Street with balloons.
"We're lucky enough to have a brand that really lends itself to creative events," said Steve Feldstein, senior vp corporate and marketing communications at 20th Century Fox Home Entertainment.
"The bar was raised really high for us theatrically, and we had to come up with something new and different."
In Los Angeles, holiday elves wearing yellow Santa hats will hand out pink-frosted D'oh!Nut sprinkles, Homer's favorite treat, to commuters downtown, while in Hollywood a "Simpsons" holiday spectacular is going up at Hollywood & Highland, with inflatable Homer Santas, pink-flocked Christmas trees and donut balloons.
In 20 cities, including Salt Lake City, Honolulu and El Paso, Texas, pink donut mylar balloons will be tied to parking meters at high-traffic shopping areas, signifying free parking.
And in 51 cities -- from Mobile, Ala., to Concord, N.H., yellow "Simpsons" Santa hats are being distributed at random locations.
Source
Hollywood Reporter Simpsons 500 Episode Cover
04 Mar, 2012 • Simpsons News
Ralph Wiggum Gets His Own Comic
16 Feb, 2012 • Simpsons News
Garrett Popcorn Releases 500th Episode Special Tin
16 Feb, 2012 • Simpsons News
Matt Groening Get Star on Hollywood Walk of Fame
16 Feb, 2012 • Simpsons News
Jeremy Scott x Simpsons Collaboration
16 Feb, 2012 • Simpsons News
Matt Groening Figure for 500th Episode Celebration
16 Feb, 2012 • Simpsons News
Season 14 DVD Out Now
16 Feb, 2012 • Simpsons News
Simpsons Movie NOT Suitable for Children
12 Jan, 2011 • Simpsons News
Artists Banksy Does Controversial Opening Sequence
12 Oct, 2010 • Simpsons News
Artist writes out all of Bart's blackboard gags!
26 May, 2010 • Simpsons News
Season 13 DVD details and cover art
05 May, 2010 • Simpsons News
BREAKING: Seth MacFarlane to take over The Simpsons
01 Apr, 2010 • Simpsons News
Cast of Glee to appear in The Simpsons
08 Mar, 2010 • Simpsons News
Coca-Cola Superbowl ad in full
09 Feb, 2010 • Simpsons News
Ullman Shorts page redesigned
04 Feb, 2010 • Website Updates
Coca-Cola to run Simpsons advert during Superbowl
28 Jan, 2010 • Simpsons News
Upcoming episodes and a promo card
25 Jan, 2010 • Simpsons News
Season 20 DVD released, lacks special features
16 Jan, 2010 • Simpsons News
Simpsons documentary airs tomorrow
09 Jan, 2010 • Simpsons News
Vatican gives blessing to The Simpsons
29 Dec, 2009 • Simpsons News